A website is a vital tool for your small business but it’s unfortunate that most small businesses ignore the importance of owning one. If you’ve been looking for ways to grow your business, and not thinking about the internet or getting a website; then that could be the reason why you haven’t grown your business.
In this post you will learn why every business needs a website and how it could triple your sales and help you grow. The business industry is already dominated by established brands, and getting new customers is a huge challenge. One of the best ways to overcome this and beat competition is by having an online presence.
I know what you might be thinking now, you might be saying things like: “Why do I need a website, when I already have a Facebook page & social media presence?” Well…The fact that you think you have a Facebook account or an Instagram page is not enough to grow your business using online channels.
At this very moment, a potential customers is out there on Google searching for your products or services, and owning a website allows you to appear in front of those searches, while answering their queries and showcasing your products and services.
In addition to that, a website allows your business to be available 24/7, which means you can make transactions at any time even when you are not there or asleep. Also with a website, you can educate potential customers through blog while standing out as a though leader.
Why Your Small Business Needs a Website
Here are a few reasons your small business needs a website:
A Website Gives You Access a Global Audience
In a recent study, it was discovered that most people prefer to shop online at the very comfort of their home rather than visiting a brick-and-mortar store.
This is because potential customers find it way more convenient to research online with their mobile or smart devices just about any products or services instead of beings marketed by a sales person.
Having A Website Helps You Become a Trusted Expert
Apart from gaining exposure to a large audience with your website, one of the biggest assets your business can have in your online presence is establishing your business as an industry leader by sharing credible blog content, expert advice and insights, helpful videos and more that helps customers make informed decisions about their purchase.
This builds trust more than established brands that has existed for years.
A Website Increases Your Business Credibility
If you are a small business or new to the industry in the midst of Wolf Of Wall Street (established brands), without a website, your potential customers will question your legitimacy and afraid to do business with you.
Having a website shows that you are serious and willing to adapt with the trend which helps establish trust and credibility. When prospects learn that you have a website, it creates a great first impression and elevates the standard of your business, giving people comfort to do business with you.
A Website Gives You 24/7 Online Presence
This is one of the key elements of having a website for your business, giving anyone the access to visit your site from anywhere at anytime.
During business hours or non-business days, holidays or when sleeping, customers can access your website, make purchases or get the information they need without having anyone to attend to them.
A Website Helps You Collect Data & Insights
Using a tool like Google Analytics helps you gather information data and insights on what’s happening on your site. It also provides you with metric reports about visitors coming to your website.
You’ll be able to track things like time spent on your site, returned visitors, visitors’ location, the most frequent visit times, click-through rate, search keywords and so much more. This information helps you to make important decisions on products and services, social media marketing and also informs ad spends.
Having A Website Helps You Get Feedback and Reviews
A website allows users to provide you with feedback where your business needs an improvement which is one of the most crucial information that brings growth to any business.
Reviews on the other hand helps you to understand the areas you need to pay more attention to your business.
A Website Increases Your Business Visibility
With a website your business has the opportunity to appear on Google search results which gives you a chance to reach a wider audience.
If you have a business and nobody knows about it, it’s just a matter of time before your business crumbles.
With a well developed and optimized website, you have a greater chance to appear very high on Google search results pages.
Every small businesses needs a website. There’s a saying: “It is more difficult to get new customers but with the help of a website, you can attract abundance of new customers, the limitation is you.”
At Krypt Digital, we specialize in custom website design and digital marketing. We build websites that are not only well-designed but come already optimized for search engines. A good website is one that helps your business to generate leads, which leads to increased revenue. We’d like to talk about your website needs. Contact us with more information about your project, we exist to help businesses just like yours.