Overview
JAG Drums is a passionate business dedicated to crafting and selling authentic African drums, preserving the rich cultural heritage they represent. Before partnering with Krypt Digital, JAG Drums didn’t have an online presence, relying solely on word-of-mouth and local events to connect with customers. They also had an older logo that needed refinement to better align with their brand vision.
Project Goals
The primary goal of this project was to create a professional website that would help JAG Drums expand their reach and showcase their authentic African drums to a wider audience. The website needed to highlight their craftsmanship, provide an easy way for customers to explore and inquire about products, and establish an online presence that reflected the spirit of their brand. Additionally, refining their logo was a key goal to ensure it looked professional and consistent across both digital and print platforms.
Challenges
JAG Drums needed a way to reach a larger audience and showcase their unique products. Without a website, it was difficult to promote their drums or connect with potential customers beyond their local community. Additionally, their logo lacked the professional polish needed for digital and print use, which limited its effectiveness as a branding tool. The challenge was to create their first website and refresh their logo in a way that honored the brand’s identity while expanding its reach.
The task was clear: to create a modern, user-friendly website from the ground up, equipping True Worshippers USA with the tools they needed to expand their ministry and reach more people.
Results
The new website gave JAG Drums the online presence they needed to grow their business. They could now connect with customers beyond their local area, promote their drums effectively, and build a broader community of drum enthusiasts. Their updated logo reinforced their brand identity, giving them a polished and cohesive look that reflected their dedication to quality and craftsmanship.
